Boost Customer Retention with the New Custom Notification Feature for Print Shops
In today’s competitive print industry, maintaining strong customer relationships is more important than ever. That’s why InfoFlo Print has launched a powerful new update: the custom notification feature for print shops. This enhancement helps streamline communication, automate follow-up emails, and re-engage customers with ease.
What Is the Custom Notification Feature for Print Shops?
The custom notification feature allows print shops to create personalized, automated email reminders based on each customer’s order history. It’s ideal for reconnecting with customers who haven’t placed an order recently.
For example, you can send a friendly reminder 14 or 28 days after a customer’s last purchase, inviting them to place a new order.
How to Set Up Custom Notifications in InfoFlo Print
Creating email reminders for print shop customers is quick and easy:
Go to the Custom Notifications section in InfoFlo Print.
Create a new notification by:
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Naming it
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Entering the “From” email
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Writing a subject line (e.g., “We miss you—come back!”)
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Save and activate the notification.
You can create multiple notifications for different timeframes and customer segments.
Track Customer Engagement with ‘Last Time Ordered’
A major enhancement in this release is the Last Time Ordered (LTO) column, visible under both Companies and Contacts.
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When an estimate is converted into an order, the LTO is automatically updated.
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If a contact places the order, their individual LTO is updated.
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If a company account places the order, the LTO updates for the entire company.
This gives you a clear view of order frequency and helps identify inactive customers.
Enable Automated Follow-Up Notifications Based on Order History
To fully automate customer outreach:
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Go to Email Settings.
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Enable the Last Time Order Notification.
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Select a timeframe (e.g., 14 or 28 days).
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Link it to one of your custom notifications.
This ensures customers receive automated follow-up notifications tailored to their activity.
How Daily Automation Works
Every morning at 6 a.m., InfoFlo Print checks your customer list against the LTO column. If any customer meets your notification criteria, they’ll automatically receive your message—no manual effort required.
Additional Fixes in This Update
This release also resolves a bug that caused corrupted data in the proof date field when converting estimates to work orders. Now, your records remain clean and accurate throughout the workflow.
Why This Matters for Your Print Shop
The custom notification feature for print shops is a powerful CRM tool that helps you:
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Reconnect with inactive customers
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Send relevant, timely communications
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Increase repeat orders
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Improve customer satisfaction
With these enhancements, InfoFlo Print continues to deliver tools that support growth, automation, and customer retention for modern print shops.
Start using custom notifications and last order tracking today to keep your customers engaged—and your business thriving.